Internal Communications Policy

The Marketing Department is responsible for publishing internal communications to the Life University (LIFE) community. To ensure that Internal Communications are both effective and efficient vehicles to share important and/or critical information with the LIFE community, the University must be strategic regarding both the content and frequency of this method of communication.

This outreach can take the form of a:

• Daily LIFE Wire: Priority information targeted to a specific audience (students, faculty, staff) that is sent immediately or scheduled for an appropriate date determined by the Marketing Department. This type of communication is primarily for urgent and/or high-priority announcements, and the decision about the use of this type of communication is solely at the discretion of the Marketing Department. Submissions must be sent to LIFENews@LIFE.edu.
• LIFE News & Events / FacStaff News & Events: Online “articles” that appear on the LIFE.edu website (a one-stop-shop for all news, events, press releases and more for the University) and are highlighted in a weekly email to the two audiences. Any announcement or official Life University event can be communicated through this vehicle. Submissions must be sent to LIFENews@LIFE.edu.
• PowerPoint Slide in Socrates Café: Four screens in the café show rotating slides for announcements and official Life University events. PowerPoint slides must be created by you and submitted to LIFENews@LIFE.edu for approval.
• PowerPoint Slide in CCE/CGUS/LRC/Harris Center buildings: The screens in each of these buildings show rotating slides only for a limited number of specific announcements and events. The Marketing Department has sole discretion for which announcements and events can be displayed on these monitors, the parameters of which have been dictated by the Executive Office.
• Facebook and Additional Social Media Channels: All announcements and official Life University events are entitled to one Facebook or additional social media channel posting on an official Life University social account. Multiple listings and are at the sole discretion of the Marketing Department. Submissions must be sent to LIFENews@LIFE.edu.
• Life University Calendar: The various departments are responsible for posting the events that they run; however, if you do not have access to calendar submission, those items can be sent to LIFENews@LIFE.edu.

When requesting any of these options, please take note of the following guidelines:

• Submissions for student events must be accompanied by approval of Student Affairs prior to posting in any medium.
• Submissions for LIFE News & Events / FacStaff News & Events must be received by 5:00 p.m. on Friday in order to guarantee posting in the following Monday’s edition. Exceptions can be made at the discretion of the Marketing Department.
• Every accommodation will be made to posting a social media announcement on your requested day. However, certain other announcements and the quantity of scheduled posts on a certain day may take priority and necessitate posting on an alternate date. If a potential conflict arises, the Marketing Department will contact you and discuss an alternate date.

External Communications

LIFE faculty, staff and students can also request a press release for an event, news story, award won, research presentation given, conference attended, etc. to be distributed to the appropriate media contacts the LIFE Marketing Department has access to in its database by emailing LIFENews@LIFE.edu. These media contacts can include, but are not limited to, local and national newspaper contacts; local television newsroom contacts; national chiropractic website and magazine contacts; local community organizations (e.g., Cobb Chamber, Cobb Marketers Group, etc.); and other influential media outlets on both the local and national level. Media contacts that the requestee has access to can be sent in the request, but the requestee must supply permission from that contact to be included in the University’s press release contact database.

Final press release distribution is at the sole discretion of the Life University Marketing Department.

Communications Campaigns

Faces of LIFE: Faces of LIFE is a story campaign that showcases members of the dynamic LIFE community, including faculty/staff, students, alumni and health science professionals. These profiles are often highlighted in our LIFE News & Events and FacStaff News & Events newsletters, as well as our various social media channels. Interested in being featured or nominating a candidate? Email Marketing@LIFE.edu.

My 1^st Quarter: My 1^st Quarter is a new campaign featuring students who are currently within or who just finished their 1^st quarter of studies at Life University. All university students (undergraduates, graduates and D.C.) are encouraged to share their experiences in order to help those in future incoming classes get a real-life glimpse of what they can expect as they start a new chapter of their education journeys at LIFE. If you are interested in being featured or nominating a candidate, email Marketing@LIFE.edu.

LIFE Stories: Help us tell the Life University story! How can you do this? We are asking for the LIFE community to submit stories about accomplishments, accolades, awards, publications, research, presentations and anything that shows off the students, faculty and staff at our University. The best submissions could win SWAG from the Life University Marketing Department, so submit your story today at LIFE.edu/LIFE-Stories.